editorial
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STYLE NOT COM: Fashion in 2025
STYLE NOT COM: Fashion in 2025

/ About the PROJECT
/ About the PROJECT
STYLE NOT COM is a fashion and lifestyle news platform founded by Beka Gvishiani. Powered by his constant pulse on the industry, it publishes an annual book that distills the year’s most defining moments and stories into a single collectible edition for the community.
Since the start of the series in 2022, we’ve led the editorial design of the yearly book—shaping its layout system, typography, pacing, and overall visual language to match the platform’s point of view.
STYLE NOT COM is a fashion and lifestyle news platform founded by Beka Gvishiani. Powered by his constant pulse on the industry, it publishes an annual book that distills the year’s most defining moments and stories into a single collectible edition for the community.
Since the start of the series in 2022, we’ve led the editorial design of the yearly book—shaping its layout system, typography, pacing, and overall visual language to match the platform’s point of view.
/ CLIENT
/ CLIENT
STYLE NOT COM
Selfridges; System Magazine;
Reference Studios
/ SCOPE
/ SCOPE
Editorial Design
/ Year
/ Year
2026
2026


















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